About us
osata
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OSATA is a Growth & Innovation
agency for British Business.
We're a collection of
Business leaders
Product leaders
Growth marketers
Operations specialists
Design Engineers
Strategists
Supply chain specialists
Makers
Product managers
Project managers
Software Engineers
Embedded developers
Creatives
_____________________
A team with a shared purpose of helping British business thrive
through thinking differently and an ethos of small, cumulative improvements
- otherwise known as Marginal gains.
Founded and led by Chris Ruddock.
Our values
Outcomes over egos.
We exist to deliver tangible, measured improvement to your business. We're not afraid to ask 'dumb' questions and challenge assumptions to move the needle.
Exceed
Expectations.
We set a high bar for ourselves and expect others to match. We value respect, reliability and resilience alongside technical excellence.
Transparency.
Always.
Our results.
Your feedback to us. Everything. We care about identifying, solving & presenting problems and solutions openly with constructive candour. No BS.
Systems = Sustainability = Scale.
Systems scale, not people. We prioritise infrastructure and training over discrete fixes. Root causes, not sticking plasters.
Build. Measure. Learn. One step at a time.
Our initiatives and design sprints are clearly defined upfront with agreed North Stars. Typically scope-limited, we iterate with experiments that move the needle, using objective data and feedback to guide next steps.
Enhance over eliminate.
Our approach to product, margin & efficiency prioritises value-add, training and enhancement over strict removal. Cuts proposed are always considered and realistic. Never at the expense of people, quality or user experience.
Optimisation.
Not in isolation.
No component exists in isolation. We take time to understand the bigger picture and learn how our work fits into the flow of your organisation. Often this leads us to 'higher' problems, with solutions that fix root causes.
Continuous iterative
improvement.
We seek Marginal Gains in how we operate as much as in our work. Feedback is always asked for and welcomed.
A history of Marginal Gains,
and award-winning innovation
from pioneering British Olympic success to
global renewable energy.
Discover the OSATA story