Chris Ruddock is a
multi-award winning
design engineer & business leader.
Born in the English Midlands.
At the start of his career, he joined Dimitris Katsanis, engineer of the notorious 'Secret Squirrels' - the innovation team behind Britain's dominant Olympic success in cycling from 2000-2012 - as his first employee.
Working anonymously above a Thorntons in the Nottinghamshire suburbs, the two designed and collaborated on what became category-defining bicycle frames and equipment for Team Sky Pro Cycling, British Cycling, British Skeleton and many more.
It was here that he was introduced to and immersed in the ethos of Marginal Gains - the idea that small, cumulative improvements can add up to world-beating outcomes - by Sir Dave Brailsford.
This remains a bedrock of his methodology to this day.
In 2016, after time at MIT and Dyson, Chris founded the connected health company INCUS Performance.
At INCUS, Chris led the development of world-first wearable technologies and analytics to help everyday athletes find Marginal Gains in technique and training. Backed by legendary British athletes including Alistair Brownlee, Beth Potter and Dave McNamee, the technology reached 11 countries internationally, featured in WIRED, The Guardian and other major publications.
Chris' work through INCUS and METRON has directly contributed to 10+ Olympic and Paralympic Gold medals, 2 Tour de France GC wins, multiple World-records and personal bests.
His work has featured at Sochi 2014, Rio 2016, Tokyo 2020, 2022 Commonwealth games and the Sub7Sub8 triathlon world record.
In 2024, Chris began applying the lessons from Olympic engineering to the architecture of British business.
In 2025 he founded OSATA.
Today, he leads a network of experts, helping British businesses thrive through finding Marginal Gains that improve product experiences & internal efficiency.
One step at a time.
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Chris holds a 1st Class Masters (DIS) from Loughborough University in Mechanical/ Manufacturing engineering. He is a certified ScrumMaster.
If you don't find him in the office, he'll probably be somewhere on his bike.